Let’s face it, if your email blast doesn’t get opened, you aren’t going to get any traffic. Here are Effective Email Blasts tips to get your recipients to open, read, and respond to your email blast.
1. A Good Subject Line is Key
The worst mistake you can make with your subject line is to make it salesy or read like an advertisement. If you provide what your readers expect, you build credibility and trust. That translates into higher opens over time because you don’t waste their time.
2. Do I Know You?
A message from Tom@YourCompany.com will have higher open rates than one from Advertising@YourCompany.com. Make sure your recipients recognize your name so that trust continues to build for you.
3. Get Personal
Swiftpage e-Marketing makes it easy to customize each recipient’s message via mail-merge fields. Addressing the email to the recipient’s first name and adding field data like “Companies in the [recipient’s industry field] industry realize these three benefits ….” goes a long way toward creating compelling, readable messaging. By doing this your reader will believe you are offering information tailored specifically to them. Who doesn’t want that?
4. Tell Me Something Important
You should send email blasts when you have something important to say…not when you think it’s time to send a message. Readers will start looking forward to receiving your emails when you send them information they can really use to solve problems. You don’t want to lose them because you thought it was time to send them a message just because. By telling them something they can use each time, your open rates go up.
So now that your email blasts are getting opened and read, what do you need to do to generate the sales generating traffic?
5. Use Your Email Blast to Continue the Sales Process
The email blast is an easy way to drive the reader to your website/blog. When you create your email template, share only the first paragraph of content versus the entire article. Include a “read more” link which directs them to your website or blog where they can read the rest of the story and be led to a call-to-action special offer. In addition to using “read the rest of the story here” links, you can also use links like:
- “Register for the e-Course”
- “Free Demo”
- “Read what others are saying about this product”
As readers click on these links, Swiftpage e-Marketing will tally the results for you. You will be able to instantly tell which reader is interested in which articles or products, and exactly how interested they are by the number of times they click on each link.
The list shows you which prospects are hot, warm, and cold by the numbers, so next time you can include more of the content that works and less of the content that didn’t.
Test these tips in your next Swiftpage e-Marketing email blast and generate responsive website traffic in no time!